I'm Afraid Debbie from Marketing Has Left for the Day

Morgen MÃ?nster

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how to Use Behavioural Design to Create Change in the Real World, Münster, Morgen, Paperback
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How to Use Behavioural Design to Create Change in the Real World. In this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
PX9781786279484

Productspecificaties

Auteur
(7)
Morgen MÃ?nster  
Ondertitel
(58)
how to Use Behavioural Design to Create Change in the Real World
Genre
(10)
Business & Management  
Fonds
(28)
Laurence King Publishing  
Uitvoering
(3)
Paperback  
Uitgavedatum
(32)
11/03/2021
Taal
(39)
Engels  
Pagina's
(8)
304
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