Digital marketing fundamentals

Visser, Marjolein, Ebook
70,99 €

In winkelwagen

Beschikbaarheid: Dit is een digitale versie. U bestelt dit als een gewoon boek, maar ontvangt enkel een downloadlink.

 

PX9789001887131

Bij aanschaf van dit product krijgt u in totaal 70 Proxis punten. Uw winkelwagen bevat een totaal aan 70 punten die omgezet kunnen worden in een waardebon van 3,50 €.


Meer informatie

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from over 30 online marketing specialists; - scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read en contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In Digital Marketing Fundamentals, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics.
  • Commentaar
  • Schrijf uw recensie

    Digital marketing fundamentals

    Digital marketing fundamentals

    Visser, Marjolein, Ebook