New Power

Why outsiders are winning, institutions are failing, and how the rest of us can keep up in the age of mass participation, HEIMANS JEREMY, Hardcover
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For the vast majority of human history, power has been held by the few. 'Old Power' is closed, inaccessible, and leader-driven. Once gained, it is jealously guarded, and the powerful spend it carefully, like currency. But the technological revolution of the past two decades has made possible a new form of power, one that operates differently, like a current. 'New Power' is power made by the many; it is open and participatory, often leaderless and peer-driven. Like water or electricity, it is most forceful when it surges. The challenge with New Power is not to hoard it, but to channel it.

New Power is what has fuelled the rise of participatory communities like Facebook and YouTube, sharing services like Uber and AirBnB, and rapid-fire social movements like Brexit and #BlackLivesMatter. It explains the unlikely success of Barack Obama's 2008 campaign and the unlikelier victory of Donald Trump in 2016. And it gives ISIS its power to propagate its brand and distribute its violence. Even Old Power institutions like the Papacy, NASA and LEGO have tapped into the strength of the crowd to stage improbable re-inventions.

In New Power, the business leaders/social visionaries Jeremy Heimans and Henry Timms provide the tools for using New Power to successfully spread an idea or lead a movement in the 21st Century. Drawing on examples from business, politics and social justice, they explain the new world we live in - a world where connectivity has made change shocking and swift and a work in which, more and more, everyone expects to participate.

Productgegevens

  • Artikelnummer 9781509814190
  • AW code 780
  • Publicatie datum 21/09/2017
  • ISBN 9781509814190
  • Auteur / illustrator HEIMANS JEREMY
  • Uitvoering Hardcover
  • Uitgever BOOKS ENGLISH IMPORT
  • Genre Marketing
  • Fonds MACMILLAN
  • Druk 1
  • Uitgavedatum 30/04/2018
  • Taal Engels
  • Pagina's 320
  • Volume 155, 233
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    New Power

    New Power

    Why outsiders are winning, institutions are failing, and how the rest of us can keep up in the age of mass participation, HEIMANS JEREMY, Hardcover